For my final University group project, I chose to work on the NTU student live brief collaborating with iconic British artist and sculptor, Andrew Logan.

THE BRIEF: A new collaboration with fashion designer Stella McCartney has brought Andrew Logan’s wearable art pieces to the runway once again.

How can we create opportunities for new audiences to engage with Andrew’s work and be inspired and transformed by his vivid history and uplifting and revolutionary values?

THE CONCEPT: Wearable Wonder : The Workshop in a Box
Provide the Gen Z ‘conscious creative’ consumer with the essentials to create their own wearable art inspired by Andrew Logan in order to creatively educate and connect consumers on his unique artistic style and inspiring history.

Check out our final presentation pitch, showcasing our creative process, insights, and promotional solutions as well as a gallery of the photography I produced during the project below.